You searched for: ""

The results has been filter on Authors containing R. Otterpohl.
ANA has found 1 results for you, in 333 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Supporting marketing decisions by forecasting and simulation based on panel data

The case study will show how consumer panel data are integrated into a consumer-oriented marketing model, how hypotheses on consumer's reaction can be checked and how different pricing strategies can be simulated.

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Rudolf Lewandowski, R. Otterpohl
June 15, 1987
×

Citation

Lewandowski and Otterpohl (1987a, June 15). Supporting marketing decisions by forecasting and simulation based on panel data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/supporting-marketing-decisions-by-forecasting-and-simulation-based-on-panel-data